One hundred and two Scandinavian female artists presented their own personal and artistic female image in the public space entering a dialogue with the images created by commercials. The broad Nordic presentation is adding dynamic and exciting nuances to the project since each country has it's own visual and artistic traditions and approaches.
In that way the new female images created by this project will form a solid and diverse contrast to the monotonous representations created by the commercial market.
The photographic works are shown on one hundred billboards placed in both the city and periphery of Copenhagen and Malmö alongside the usual commercials. The billboard has a monumental and strong visibility and is therefore a suitable means for creating new and diverse ways to experience women depicted in public space.